Cheryl Heinonen is Senior Vice President, Corporate Relations and Chief Communications Officer. She is responsible for Avon's Corporate and Internal Communications, Public Relations, Representative Communications, Government Affairs and Corporate Responsibility. Ms. Heinonen is also a member of Avon's Executive Committee.
Prior to joining Avon in 2012, she was Managing Director at Burson-Marsteller, a leading global communications agency, where she advised some of the world's top consumer brands on communications and reputation management issues. Her areas of focus included not only reputation management but also Corporate Social Responsibility, organizational communications, consumer branding and international public affairs.
Before assuming her role at Burson-Marsteller, Ms. Heinonen worked at Visa from 1997 to 2008, most recently as senior vice president of global corporate relations. In this position, she managed all communications programs for Visa International through its three-year corporate restructuring and initial public offering. She established the company's internal and external digital communications strategy, global reputation management programs and an integrated global CSR program. Ms. Heinonen also managed communications for the first major re-brand for Visa in the company's history and led public relations for its global sports sponsorship portfolio.
Ms. Heinonen earned a B.A. in Political Science from Bryn Mawr College. She has extensive involvement with the global women's economic development agenda, having worked with corporations, foundations and non-government organizations (NGOs) in this field since 2004.