John Higson has served as Senior Vice President and President, Europe, Middle East and Africa, since 2012, responsible for end-to-end operations across seven market clusters. In 2014, he assumed the additional role of Head of Global Field Operations, providing assessment and advisory support to the sales teams in Avon's top 12 markets, aiming to accelerate the onboarding process for new Sales Heads and improve the company pipelines for more "ready now" successors for key field management assignments. Mr. Higson is also a member of the Executive Committee.
Prior to these roles, Mr. Higson was Senior Vice President, Global Commercial Operations. Before that, he was Senior Vice President of Global Direct Selling and Business Model Innovation, with responsibility for leading and developing Avon's initiatives and strategies for its direct-selling channel.
Mr. Higson has also served as: Senior Vice President, Central & Eastern Europe; General Manager, Avon Poland; Head of Global Sales Development; and General Manager, Avon Hungary.
Mr. Higson joined Avon U.K. in 1985 as a management Associate. He went on to hold the positions of Division Manager, Sales Planner and Regional Director before his appointment as General Manager, Avon Hungary in 1993.
Mr. Higson studied Economics and Public Policy at the University of Leeds.